You’ve probably heard a song or two from the pop sensation Taylor Swift. Taylor Swift has the whole nation in a chokehold with her music, interests, and love life. Swift has always been popular but this year at the start of “Taylor Swift The Eras Tour” Her popularity skyrocketed. This impacted not only the music industry but also the NFL. Her attendance at her boyfriend’s football games had caused people all around the world with no interest in football to watch the games. Her ticket prices are at a high which people don’t mind as long as they can see their favorite singer live. Would you pay over 20 thousand dollars for concert tickets?

What is the Taylor Swift Effect?               

 All fandoms typically have a huge economic impact. A recent article published by Falon Fatemi on Forbes describes that Swift “boosts sales and engagement just by showing up.” Swift’s “Eras Tour” has an insane economic impact on the cities she tours in. In June 2023, Taylor’s concert at Soldier Field in Chicago had broken the rates records in hotels. The Chicago Tourism Agency reported “approximately 44,000 occupied hotel rooms each night (June 2-4), generating $39 million for the hotel industry. Public transportation also experienced a surge, with the highest number of passengers recorded since the pandemic lull.” This is a distinct showing of the impact Taylor Swift has on the world. Taylor Swift’s concerts play a huge role in the cities she visits. This surge wouldn’t have happened if she didn’t tour in Chicago.

What does Taylor Swift Have to do with the NFL?

Taylor Swift has a history of dating celebrities and not ending too well. Right now, she’s dating the Kansas City Chiefs tight end, Travis Kelce. Just from dating Taylor swift, “Her presence led to a spike in the sales of her beau’s No. 87 jersey—a spike of 400%” This surge of Travis Kelce jerseys had football fans in awe. Travis Kelce went from 19th to the top 5 highest selling jersey in the span of less than a week. Just Swift’s attendance alone has increased the viewers for football among teen girls by 53 percent. With Taylor Swift in attendance, the Sunday Night football game Kansas City Chiefs against the New York Jets matchup on October first 2023, had approximately 27 million viewers on average and a peak of 29 million viewers in the second quarter. This game was the highest watched show on Sunday since last year’s Superbowl.

Ridiculous Eras Tickets 

Typically concert tickets average cost are around 120 USD. The average cost for Taylor Swift The Eras Tour Tickets? $1,088.56. Don’t get sticker shock because this is less than one twentieth of what father Anthony Silva spent on last minute tickets for his daughter and her 3 friends to attend the concert.Business insider has and article that shows Silva spent 21,000 dollars on 4 tickets to Gillette Stadium in Foxborough Massachusetts. 

In the spur of the moment, Swifties are buying tickets but when    they show up to the venue all dressed up, the tickets are invalid. One of the biggest scams going around right now has to do with Taylor Swift tickets. Teens are being targeted because of the need to go to the concert. Teenager Stella Deters is a huge swifte. Stella and her mom Lori did not get tickets through ticketmaster so they had to find another way. Lori saw a facebook post though a mutual friend selling tickets for $350 each. Lori messaged the friend and Venmo’s the friend 1,400 dollars. Lori found out she wasn’t “dealing with the friend at all” The facebook account was hacked so she got scammed for 1,400 dollars and never saw the money again. 

If you plan on attempting to snag tickets for Taylor Swift the Eras tour look for these things.

• Make sure you are buying tickets from a verified site. The best website to buy tickets from is Ticketmaster. You need to try  to get presale or the general sale. Ticketmaster is the safest site because it has tickets from the artist and verified resales. 

• Do not buy tickets off of facebook or facebook marketplace. Facebook accounts could get hacked and you never know who you are talking to. Typical deals with people you don’t know first hand can be a scam. Always assume it is a scam and don’t do something irresponsible. It is not worth it.

• Do not act like a target on social media by asking if anyone has tickets. This will show scammers that you may be interested and will lead them to target you.

Overall Taylor Swift has made a huge impact on the economy and millions of fans worldwide. This is just the beginning, and  her empire will grow with every passing day just like her popularity. The Taylor effect is very real and will continue to rise with her popularity.